How Much Does an Online Store Cost in 2026? Shopify, Woo, Custom

2026 store costs including LatAm payment fees — when Shopify is enough and when custom checkout is cheaper than the next five apps.

Written and reviewed by Artem Palamarchuk, Founder of BLEX STUDIO.

How much does an online store cost in 2026?

Usable Shopify/Woo: 2,500–12,000 USD. Custom checkout or B2B: 12,000–40,000 USD. Headless: 25,000–120,000 USD+. In LatAm, gateway fees plus apps eat margin before “custom” looks expensive.

Frequently asked questions

Sources

BLEX e-commerce

Next step with BLEX STUDIO

Message BLEX STUDIO.

How much is a professional store?

Most platform stores: 4,000–25,000 USD. Real custom starts near 25,000 USD.

Shopify or Woo in Spain?

Shopify if nobody wants servers. Woo if WordPress is already the content engine.

Mercado Pago?

As a gateway, yes. Not as the whole store.

When to leave Shopify?

When checkout or B2B is the product — not when the theme feels dated.

SEO on migration?

Keep the URL map. Do not rename slugs for taste.