Website Audit Checklist: Is Your Houston Business Site Losing Customers?

A 20-point technical, UX and SEO self-check for Houston business owners and marketing leads — find what's costing you customers before you pay for a fix.

Written and reviewed by Artem Palamarchuk, Founder of BLEX STUDIO.

Most websites lose customers quietly

A site rarely fails all at once — it loses a few visitors to slow loading, a few more to a confusing menu, a few more to a form that errors out silently. None of it shows up as a single obvious problem, which is exactly why most Houston businesses never fix it. Run through this checklist in about twenty minutes and you'll know exactly where the leaks are.

Technical

Homepage loads in under 3 seconds on mobile (check with Google PageSpeed Insights)

Site uses HTTPS with no browser security warnings

No broken links or 404 pages in main navigation

Images are compressed, not raw camera or design-tool exports

Site works correctly in the last two versions of Chrome and Safari