ブランドからWebサイトへのマーケティングシステム — 売れるサイトを構築

事業の根拠となる情報を、ポジショニング、提供価値、コンバージョンを意識したWebサイトの制作要件書へとまとめる80のアクションからなるシステムです。

The outcome

Build the decisions behind a brand, offer and conversion-ready website — in the right order. This is a working system for founders and small marketing teams, not a collection of generic prompts.

The complete process

Move through 10 dependent stages: commercial objective, audience evidence, positioning, brand core, offer architecture, messaging, web strategy, conversion brief, launch operations and the first 30 days. Each stage produces a decision required by the next one.

Position before design

Define the priority buyer, buying trigger, category, defensible differentiator, proof and primary action before visual design begins. The editable CSV matrix keeps every decision connected to evidence and ownership.

Build the offer

Turn strategy into an offer people can understand: a low-friction entry, the core transformation and a logical next step. Document outcome, mechanism, proof and commercial boundaries without false urgency or unsupported claims.