브랜드-웹사이트 마케팅 시스템 — 파는 웹사이트로 브랜드 전환

사업의 근거 자료를 포지셔닝, 제안, 전환을 고려한 웹사이트 기획서로 정리하는 80개 실행 항목의 시스템입니다.

The outcome

Build the decisions behind a brand, offer and conversion-ready website — in the right order. This is a working system for founders and small marketing teams, not a collection of generic prompts.

The complete process

Move through 10 dependent stages: commercial objective, audience evidence, positioning, brand core, offer architecture, messaging, web strategy, conversion brief, launch operations and the first 30 days. Each stage produces a decision required by the next one.

Position before design

Define the priority buyer, buying trigger, category, defensible differentiator, proof and primary action before visual design begins. The editable CSV matrix keeps every decision connected to evidence and ownership.

Build the offer

Turn strategy into an offer people can understand: a low-friction entry, the core transformation and a logical next step. Document outcome, mechanism, proof and commercial boundaries without false urgency or unsupported claims.